Designing a green supply chain pricing model with a multi-criteria decision-making approach and game theory (case study: home appliance industry) | ||
| Engineering Management and Soft Computing | ||
| دوره 10، شماره 1 - شماره پیاپی 18، آبان 2024، صفحه 92-122 اصل مقاله (1.44 M) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22091/jemsc.2024.11144.1191 | ||
| نویسندگان | ||
| somayeh sazegari1؛ sayyed mohammadreza davoodi* 2؛ alireza goli3 | ||
| 1PhD Candidate of Industrial Management, Department of Management, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran. Email: Somayeh.sazegari@gmail.com | ||
| 2Associate professor. Department of Management ,Dehaghan Branch, Islamic Azad University, Dehaghan. Email: smrdavoodi@ut.ac.ir | ||
| 3Assistant Professor, Department of Industrial Engineering and Future Studies, Faculty of Engineering, University of Isfahan, Isfahan, Iran. Email: goli.a@eng.ui.ac.ir | ||
| چکیده | ||
| pressure to continuously reduce the negative effects of pollutant emissions resulting from their supply chains. The aim of this research is to design a green supply chain pricing model using a multi-criteria decision-making approach and game theory (case study: the home appliance industry). In this study, after conducting a literature review and identifying key indicators for predicting green supply chain pricing, screening of the indicators was carried out in three stages using the fuzzy Delphi method. Out of 20 indicators, 13 were selected based on the opinions of 13 experts. According to the preference selection approach, Company D was identified as the leading company in the game theory due to its highest priority. Ultimately, based on game theory, scenarios among four members of the supply chain were evaluated, and the best and worst scenarios were identified. Additionally, to test the structural validity of the proposed model, information related to the green supply chain of nine selected home appliance companies was executed using MATLAB software. Finally, the analysis of this research based on game theory reveals the challenges currently faced by Company A. In recent years, Iran has encountered multiple challenges regarding sustainable growth. The results indicate that Company A can only achieve a better optimal status if its installed capacity is at least 20% larger than its current level. This will help Company A optimize production and reduce negative environmental impacts. | ||
| کلیدواژهها | ||
| green supply chain؛ pricing؛ game theory؛ home appliance company؛ preference selection index approach | ||
| عنوان مقاله [English] | ||
| طراحی الگوی قیمت گذاری زنجیره تامین سبز با رویکرد تصمیم گیری چند معیاره و نظریه بازی(مورد مطالعه: صنعت لوازم خانگی) | ||
| نویسندگان [English] | ||
| سمیه سازگاری1؛ سید محمد رضا داودی2؛ علیرضا گلی3 | ||
| 1دانشجوی دکتری، مدیریت صنعتی(مالی)، گروه مدیریت، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران. رایانامه: Somayeh.sazegari@gmail.com | ||
| 2نویسنده مسئول، دانشیار، گروه مدیریت، واحد دهاقان، دانشگاه آزاد اسلامی،دهاقان، ایران. رایانامه: smrdavoodi@ut.ac.ir | ||
| 3استادیار، گروه مهندسی صنایع و آینده پژوهی، دانشکده فنی، دانشگاه اصفهان، اصفهان، ایران. goli.a@eng.ui.ac.ir | ||
| چکیده [English] | ||
| امروزه صنعتگران و سیاستگذاران تحت فشارهای فزآیندهای قرار دارند تا بطور مداوم اثرات منفی انتشار آلایندههای ناشی از زنجیرههای تامین خود را کاهش دهند. هدف از پژوهش حاضر، طراحی الگوی قیمتگذاری زنجیره تامین سبز با رویکرد تصمیمگیری چندمعیاره و نظریه بازی(مورد مطالعه: صنعت لوازم خانگی) است. در این پژوهش، پس از مطالعه کتابخانهای و شناسایی شاخصهای کلیدی در پیشبینی قیمتگذاری زنجیره تامین سبز، با استفاده از روش دلفیفازی، غربالگری شاخصها طی سه مرحله انجام شد و از بین 20 شاخص براساس نظرات 13 خبره، 13 شاخص انتخاب شد. براساس رویکرد شاخص انتخاب ارجحیت، شرکت D بهدلیل اینکه بالاترین اولویت را به خود اختصاص داد، بهعنوان شرکت رهبر وارد نظریه بازی شد. درنهایت براساس تئوری بازی، سناریو میان 4 عضو زنجیره تامین ارزیابی شد و برترین و بدترین سناریوها نیز معرفی شدند. همچنین بهمنظور آزمون اعتبار ساختاری مدل پیشنهادی، اطلاعات مربوط به زنجیره تامین سبز 9 شرکت لوازم خانگی منتخب با استفاده از نرمافزار متلب به اجرا درآمد. در نهایت، تجزیه و تحلیل این پژوهش بر اساس نظریه بازی چالشهایی را که شرکت A در حال حاضر با آن مواجه است، نشان میدهد. در سالهای گذشته، ایران با چالشهای متعددی در زمینه رشد پایدار مواجه بوده است. نتایج نشان میدهد که شرکت A تنها زمانی میتواند به وضعیت بهینهتری دست یابد که ظرفیت نصب شده آن حداقل 20 درصد بزرگتر از سطح فعلی شود. این موضوع به شرکت A کمک خواهد کرد تا به بهینهسازی تولید و کاهش اثرات منفی زیستمحیطی دست یابد. | ||
| کلیدواژهها [English] | ||
| زنجیره تامین سبز, قیمت گذاری, نظریه بازی, شرکت لوازم خانگی, رویکرد شاخص انتخاب ارجحیت | ||
| مراجع | ||
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